Lugar: Basel, Switzerland
Cliente: Physiotherapie am Klosterberg
Marca: Physiotherapie am Klosterberg
Rubro: Health / Salud
Diseño de marca
Physiotherapie am Klosterberg: Fisioterapia especializada.
We have three main types of corporate items: A first element is the text “PHYSIOTHERAPIE AM” in capital letters, it goes to identify and categorize the activity. Another element is the word “Klosterberg” in handwritten letter that personalizes and includes human intervention. Finally a third element as an accessory in the letter “K” it serves as an independent symbol to represent the brand, adds a spirit, a feeling, energizes and adds personality.
The modification of the letter “k” is based on the work “L’Homme qui marche” by the Swiss artist Alberto Giacometti, in this work the man keeps his identity intact regardless of the form, “...the artist knew how to capture the decisive moment of a man that reveals in itself a vital force based on its own impulse. And his feet, anchored in the ground, connect him to the earth, with which he becomes one ”. (CC) Fulwood Lampkin, 01-11-2017.
Diagnóstico de marca, desarrollo y diseño de marca gráfica y manual del identificador gráfico de marca, diseño de aplicaciones corporativas.